Farmily Banana Chips Packaging Redesign

Date: 2025

Type: Packaging Redesign

Redesign the old packaging into a more modern and visually appealing style, making it suitable as a Sarawak local souvenir for travelers. The design highlights key Sarawak icons — such as the State Legislative Assembly building (DUN), nature elements, and the brand’s mascot — to emphasize that the product is proudly made in Sarawak.

Packaging close up
Packaging Illustration Close-Up
Old Packaging Design
Original Packaging Design
banana tree illustration square
Banana Tree Illustrations

My Role.

I handled the full design process, from early sketches to the final packaging layout.

  • Concept & Drafting: Sketched draft layouts to explore composition and refine the overall packaging direction.

  • Hand-Drawn Illustration: Illustrated the banana tree in pen to symbolize local farmers from the kampung.

  • Digital Illustration (Adobe Photoshop): Adapted and redrew the brand’s existing mascot in a playful, cute style to align with the packaging design and enhance its appeal to customers.
  • Layout Design (Adobe Illustrator): Combined the illustrations and typography into a modern, cohesive packaging design that is visually attractive and print-ready.
Idea Sketching
Idea Sketching
Packaging Design Showcase
Final Packaging Design Showcase
Farmily banana chips product mockup
Packaging Mock Up